Twitter Ad targeting criterias used by top X advertisers for YOU

intro

Here we’re going to first pick up top X twitter advertisers, in terms of number of advertisements you engaged in. Then for each of those top advertisers, we’re going to pick up their respective ad targeting criterias ( used for targeting YOU ) & plot their values used with count as bar plot.

example

I’m going to show how two top advertisers used various targeting criterias below.

OnePlus India

Lets see how they’re using Follower look-alikes param.

IBM India

Let’s see how they’re using {Follower look-alikes, Keywords} param for targeting twitter users.

Follower look-alikes	Keywords